If you can provide in demand and industry leading information on a monthly, bi-monthly or weekly basis, you can sell subscriptions to a newsletter. Delivered via e-mail it costs nothing but time to produce. In the same way as information products you can focus your newsletter on just about any topic and find interested subscribers. Although its always best to concentrate on some area you have an interest yourself. So, say you sell your subscription for a measly $5 a month (just to make it easy here to do the math) and you have 500 subscribers that represents $2500 per month for a days work. Add to that the possibility of selling advertising space in your newsletter and promoting your affiliate programs and you have a very viable business. You will need a website to attract subscribers and the facility to take credit card subscriptions online. You should also offer automated delivery of the first newsletter when a subscriber has paid.
Conclusion These are exciting times to be working with the Internet, with this technology any individual or business has the potential to be an Internet pioneer. Any serious businessman cannot afford to ignore the possibilities. Now is the time for you to develop your online strategy. Before your competitor does.
Look at these statistics from a recent Forrester Research report: Online spending grew from 5.5 billion in 1998 to 32 billion in 2000! That's a staggering 580% increase! They also report that people newer to e-shopping are making nine purchases per year, while those who've been online for 5+ years are making 20 purchases a year. Aug 1 2003: The U.K.s 24/7 promotion last month boosted online sales in the U.K by 208% over the previous year. July 28 2003: Online retail sales in the U.S, grew 39% to $956 million for the week ending July 20 from $688 million in the corresponding week a year ago, comScore Networks Inc. reports. June 23 2003: Uk population online as reported by Computer Industry Almanac is 34.3 million from a population of 59.8 million. Mar 18 2003: Online travel sales in Western Europe increased 53 percent during 2002, according to the Center for Regional and Tourism Research. Mar 20 2003: Datamonitor predicts that over 41 million European households will be accessing the Internet via high-speed broadband connections by 2006. Beyond this, IDC (the leading global provider of technology forecasts and insights) reports that the number of Internet users around the world is expected to reach 943 million by 2005. The world population online according to two reports for 2002 - 580 million (Nielsen//NetRatings), 655 million (ITU). The Web is only going to increase in size and the number of people online worldwide will increase along with it. It isn't going away, for the wise business man the time is now.
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